Brian Jung’s Exit Plan Reviewed

Today we're breaking down Brian Jung’s exit strategy from a video he posted in March 2024.

1. Coinbase App ranking #1 in the App Store
This is a strong starting point. Historically, Coinbase ranking high in the U.S. App Store has lined up with major local or macro tops — definitely a signal worth tracking.
That said, there’s a caveat. It hit top 4 in January 2021, which could’ve been a warning sign — but that was still early in the altcoin run.
So while a top-10 App Store rank shows retail interest heating up (and short-term altcoin outperformance is likely), it’s not a perfect timing tool.
Still, I’d count this as a legit indicator to monitor.

2. “Normies” getting in and 50, 60, even 70-year-olds asking about crypto
This used to mean something — back in 2017, when crypto was still a exotic topic. But today everyone knows what Bitcoin is.
In 2017, the excitement was all about Bitcoin’s explosive rise. In 2021, Doge and Shiba made noise, but it was NFTs — with their absurd price tags — that really captured mainstream attention. So far this cycle, we still haven’t seen that kind of breakout. Even Trump’s memecoin didn’t break through in any meaningful way. So this signal feels outdated. It’s no longer about normies asking about crypto — it’s about which narrative actually takes over the mainstream.

3. Macro stuff: inflation, S&P 500 crash, recession fears
Sounds smart, but not that actionable.
Yes — if we enter a full-blown recession, altcoins get obliterated. But by the time that’s obvious, it’s too late.
Markets are forward-looking. The current weakness in alts probably already reflects recession fears.
Even top-tier investors like Warren Buffett can’t time recessions. He had no huge cash reserve in 2000. He’s been stacking cash since 2022 — still no crash.

4. Cashing out after a 10x on a low-cap alt
Taking profits after a 10x makes sense — whether you sell 50%, 70%, or the full position depends on personal preference.
Brian says he rotates into other opportunities — nothing wrong with that, but I'd caution against recycling all profits back into new altcoin plays.
That’s how you give back all your gains.
Shifting some profits into BTC or stables would make more sense, but he didn’t touch on that — so I wouldn’t really call this a full exit strategy.

Final thoughts:
Brian’s take sounds good on paper, but it’s vague. And at the cycle’s most euphoric point, that’s exactly when you need a clear, actionable plan.

Numbers don’t lie.